Showrooming and Tips For Black Friday Shopping
For those who do not live in the U.S., Black Friday is the name given to the day following Thanksgiving Day, and is considered the traditional beginning of the Christmas shopping season. Black Friday is not an official holiday, but since many employees (who don’t work in retail) get this day off as well as Thanksgiving, it is considered an “unofficial” holiday by many, and is routinely the busiest shopping day of the year.
For those who don’t know the originals of Black Friday, it originated in Philadelphia, where it originally was used to describe the heavy and disruptive pedestrian and vehicle traffic which would occur on the day after Thanksgiving. Use of the term started before 1961 and began to see broader use outside Philadelphia around 1975. Later an alternative explanation began to be offered: that “Black Friday” indicates the point at which retailers begin to turn a profit, or are “in the black”.
A more recent shopping phenomenon is called Showrooming. Showrooming happens when a customer goes to a store to check out a product first hand. This way they can touch, feel, and test a product, prior to going online to look for and buy at a better price. Many stores are now battling showrooming by offering online price matching or other deals to try to keep customers spending in their stores. If you are looking to go shopping on Black Friday (or any day during the holiday season), here are some tips you can use.
Scenes from a Best Buy (2011)
Tips for Black Friday
- Check to see if the deal is available online. 70% to 85% of Black Friday deals will also be available for purchase online from the comfort of your home. I know some of you like to camp on a sidewalk for a few days, but for everyone else check online.
- If you are going to try to shop Black Friday deals either in-store or online, do your homework ahead of time. You need to make a list of which stores have what. Figure out who has the best prices, because the price difference could be from a few dollars to a few hundred dollars.
- DealNews (http://dealnews NULL.com/), is a great site to compare deals from over 2000 retailers.
- Check the store price matching policy. Some places, even on Black Friday may match a competitors pricing. You just have to ask. Keep in mind you need to be able to have and show the proof (newspaper, website link, etc.). Just saying “I think I saw this somewhere else for lower”, probably wont cut it.
- Showrooming (as listed above). Most people still want to be able to touch an item before buying, especially if it’s a high-priced item. If you want to be someone who showrooms, then shops online, here are 4 smart phone apps you can use.
- Decide (For iPhone (https://www NULL.decide NULL.com/mobile))
- Red Laser (For Android (https://play NULL.google NULL.com/store/apps/details?id=com NULL.ebay NULL.redlaser&hl=en)) (For iPhone (https://itunes NULL.apple NULL.com/us/app/redlaser-barcode-scanner-shopping/id474902001?mt=8)) (For Windows Phone (http://www NULL.windowsphone NULL.com/en-us/store/app/redlaser/8fbeb777-a17c-4afd-b880-deac88ed86ca))
- RetailMeNot (For Android (https://play NULL.google NULL.com/store/apps/details?id=com NULL.whaleshark NULL.retailmenot)) (For iPhone (https://itunes NULL.apple NULL.com/us/app/retailmenot-coupons/id521207075?ls=1&mt=8))
- Shopsavvy (For Android (https://play NULL.google NULL.com/store/apps/details?id=com NULL.biggu NULL.shopsavvy&hl=en)) (For iPhone (https://itunes NULL.apple NULL.com/us/app/shopsavvy-barcode-scanner/id338828953?mt=8)) (For Windows Phone (http://www NULL.windowsphone NULL.com/en-us/store/app/shopsavvy/b3e6f4f6-240d-e011-9264-00237de2db9e))
Source: Wikipedia (http://en NULL.wikipedia NULL.org/wiki/Showrooming) , Good Morning America (http://gma NULL.yahoo NULL.com/video/thanksgiving-30934159/4-steps-to-get-the-best-holiday-shopping-deals-31186096 NULL.html)